Tracking and Analytics

Tracking and analytics… Why are they so important

Being able to track and analyze everything that happens on a website is of paramount importance.
Tracking and analytics used correctly to allow you to:

• Improve the performance of your online business.
• Optimize your budget.
• Focus your energy on what has the most impact.
• Understand what your users want by improving the UX and the content and product offerings on your site.

What can you discover through tracking

Thanks to tracking, you can understand what users do when they are on your website or App.
Let’s look at what valuable data you can glean from monitoring.

You can see:

• What pages or products users view and how often.
• The time users spend on each page.
• The scrolls on the pages.
• The behaviors of users in the various stages of the purchase funnel of a product, so the number of (add to cart – initiate checkout – checkout – abandoned carts)
• The subscriptions to the newsletter.
• The clicks on links (e.g., internal links to other content, external links, advertising banners, or call to action).
• The contact requests.
• And much more 

What can you discover through analysing acquired data with tracking

By analyzing the tracking data, you can understand who your users are and what they are interested in.

What can you identify?

• User demographics (age range, gender, where they live, what they do in life, their hobbies, etc.), 
• The analysis will make it possible to identify which content or products on your site perform best and which are the channels of most excellent traction.

All this allows you to optimize your business by understanding what makes sense to invest budget and devote precious time.

A practical example of tracking data analysis for e-commerce

Suppose you have an e-Commerce for women’s evening dresses.

From the tracking data, you discover that the most popular dresses among your users and those that attract their attention the most are the long and brightly colored ones.

So how to proceed?

In a random product search performed by a user, you’ll make long and brightly colored dresses appear among the first products displayed!

Or maybe you have products featured on your e-Commerce home page, and even there, you will make sure that the products displayed are long dresses and bright colors.

These little strategies will statistically increase user retention and conversion rate in your e-Commerce.

A practical example of tracking data analysis for blogs

Let’s assume you have a recipe blog.

From the tracking data, you discover that the most popular recipes among your users are inspired by Mediterranean cuisine.

So how to proceed?

• By focusing more time and energy on creating content related to Mediterranean cuisine.
• By making Mediterranean recipes appear among the most popular content on your blog.

The above are very trivial examples because many other more advanced strategies allow you to make the most of everything you learn through data tracking and analytics.

How we can help you with Tracking and analytics

First of all, we need to analyze your starting point of tracking and analytics, your valuable KPI*, and what you want to achieve.

Once we understand your needs and actual situation, we can move on to implementing data tracking.

We start from a standard GTM* container (Google Tag Manager) in which we insert:

• Social Network Pixels Code
• Custom Audience Pixels Code (e.g., AdRoll)
• Google Analytics Code
• Google Search Code
• Google ADS Code (if you need it)

And after that, we modify the GTM container according to your needs.

We do not leave you alone

We support you during the learning phase on how to use tracking systems and data analytics.