How to market test your new mobile application
Today, the global market offers more and more opportunities to companies that know how to leverage technology.
It is possible to quickly analyze the market and come up with new ideas to help your customers.
But, very often, we get stuck because creating a new application needs a lot of investment and time to be realized.
To help you solve this problem is necessary to consider the implementation of an MVP.
What is an MVP?
An MVP (Minimum Viable Product) is the basic version of your application to be put on the market to be tested and validated.
The MVP will contain all the fundamental functions and will be perfectly functional.
Moreover, you should realize the MVP keeping in mind its final appearance, and therefore all the necessary technologies will have to be used to make it scalable over time.
When we talk about MVP, the concept of scalability is fundamental, and if you want to deepen it, we talk about it in this article (link).
You must also consider that it will have to be available on multiple platforms (iOS, Android, etc.) and multiple devices.
Cross-platform: the future of MVP App Development
You’ve seen how important it is to create an MVP, but it must also be cross-platform.
Having a cross-platform App allows you to place the App on all marketplaces.
How to implement a Cross-Platform App MVP
There are many methods to create a cross-platform app, for example, REACT, CODENAME, IONIC, etc., each with its pros and cons.
But to create a cross-platform MVP App, the best framework is undoubtedly FLUTTER.
FLUTTER is an excellent and famous cross-platform open-source framework.
Google developed and released Flutter in 2017; it uses DART as a programming language, and you can build Android, iOS, Mac, Windows, Linux, and Web App from a single code base.
In this survey published by Stack Overflow, it turns out how FLUTTER is the third preferred framework.
Advantages of FLUTTER
FLUTTER has several advantages, including:
- It is an SDK developed by Google: as a result, there is a large community of developers, and Google guarantees the stability of the code.
- It’s easy to learn
- It’s easy to install because it doesn’t need to be compiled
- Debugging applications is quite simple
- A wide range of ready-to-use widgets: with Google’s Material Design and Cupertino packages, you can create graphical user interfaces quickly.
- One code base for multiple platforms: you won’t need to write dedicated code for each platform you want to publish your App on
- Hot Reload function: every change to the code will be available immediately
Two of the most frequently asked questions about FLUTTER Apps are:
- Will the performance be equal to that of a Native App?
The answer is yes since every widget for Flutter Apps is made keeping in mind the differences between the various operating systems and optimized to have performance comparable to Apps developed with native programming languages. - Is the UI/UX of a Flutter App the same as that of a Native App?
Also, in this case, the answer is yes! Users will be able to use the App simply and intuitively without learning anything new because commands and interfaces (for example, the commands to watch a video rather than an intuitive interface to enter text) will remain those they are already used to using.
Technical and business advantages of Flutter
- Technical Advantages
- App speed
- 50% reduction in testing time
- Single code base for Android, iOS, Mac, Windows, Linux, and Web Apps
- Full support of Apple and Google guidelines
- Speed in adding new features
- Business Benefits
- Faster development
- Fewer resources spent on idea validation
- Fast MVP creation
- Native user experience for all users
- Consistent user interface across all devices
Some examples of applications developed using FLUTTER:
Many well-known brands have used FLUTTER to build their Apps; this is a shortlist:
BMW
Flutter enabled BMW to build the My BMW app for iOS and Android from a single codebase. The app is fully developed in-house by BMW using Flutter.
NUBANK
Flutter helped Nubank in its mission to end the complexity of traditional banks and put financial control back in the user's hands.
SQUARE
The Flutter plugin for our Square Reader SDK enables developers to build apps for merchants that take in-person payments.
GROUPON
Groupon uses Flutter to help hundreds of thousands of merchants track campaign performance, manage customer satisfaction, and get efficient support.
What we can do togheter:
- Understand what the key functions that your MVP must have been
- Define the functionalities and the graphical interface of your MVP
- Create different user interface prototype of your MVP and evaluate which one to use
- Write the necessary code for your MVP
- Prepare your MVP for deployment
- Make your MVP available in the marketplaces you want to be present in